Where there is money to be made, the confusion mongers will flock. The training, or dare I say it, “fitness industry”, is no exception. These marketing vultures are “skilled” however, in their tactics and sadly, as is commonplace in the age of hyperconsumption and hedonism, people are easily suckered in to the cauldron of sugar syrup and bouncy blue balls. Let´s take a look at 5 common fallacies, many of which are becoming so mainstream, that a fish finger is in danger of being accepted as a fish. It´s time to get aware and swim against the current.
1. Functional Fitness
Whoa, baby! a world full of function, imagine that! The “idea” that seems to becoming mandatory fodder for anyone “serious” about their “workouts” is corporate corn syrup. Suddenly, an entire industry has been formed full of rubber-coated tires, pink balls, adjustable rope and expensive tape. To be really “functional”, a pair of shoes, pitch-fork and strong will power just will not do! No! you have to join an expensive gym, buy the entire kit to say you have joined the expensive gym and kit your home out with expensive rubber shit that comes with a DVD! Functional fitness, they say, means buying into so much confusion, that by the time you decide which pair of florescent shoes your next workout demands, you´re so exhausted that you decide it´s more optimal to suck on the recommended zone recovery shake, with its “active” ingredients for progressive performance.
What it ought to mean: You see, to really “function”, we need to be mobile, strong and “antifragile“, to borrow from Nassim Taleb, and know what gets in the way of being this way. Complexity may have enabled us to put a man on the moon and replace hearts, but its also made us lose sight of the actual simplicity (not ease) of training; hard work and thoughtful utilization of all your energy systems. Functional does not mean being completely overwhelmed with needless “choice”. What is “new”, is usually just rebranded “old”. If you want a living incarnation of what to do, for you, check out rosstraining.com
2. “This amazing (insert any hyped product here) takes the guesswork out of your workout, bringing your performance to new and improved levels!”
What utter garbage. Salesmanship 101. Making people “believe” that their results have stagnated, or cannot be achieved unless they buy into the “latest and greatest” tool. You see, marketing folk prey on people´s gullibility, and their propensity to want to believe. Yes, it´s a legacy of the gospel of doom. Your life will not be any “better” with your new DVD set.
What it ought to mean: Look, performance, or “results”, whether it be fat loss, strength gain, hypertrophy or even the elusive “condition”, are predicated on people working hard on following a dedicated regime of energizing their mind and body through work and recovery. Many factors play into optimal performance naturally, but stripping away the unessential, the sugar-coated packaged commercial “must-haves”, lays out a manageable, tried and tested platform to work from. No single tool you´ve been duped into signing up for is going to take the place of diligent curiosity and hard fall-down-get-back-up work. On the contrary, the more clutter you surround yourself with, the greater the odds you´ll fall back into the chair and biscuit jar.
3. By strutting about in the same multi-coloured trainers, tights and runner tops as everyone else on the Instagram #awesome, I´ll give off the vibe that I am so committed to the “fitness” lifestyle
Well, I may be cynical, but there´s an ocean of difference between those that “workout” and those that train. For the commercial interests however, they´d rather the blurred lines, and lump everything into the category “fit is fun!”. In fact, they would rather you spend more time actually kitted out in their brands and letting social media know all about it, than actually doing the work. No pair of tights will make you lift those weights, and no thought of others thinking you actually lift those weights, will make you lift those weights.
What it ought to mean: Ok, I understand the allure of a new pair of shoes, and once had a pair of tights. But at the end of the day, surely your training should be about how you feel and perform both in and out of the gym? (aesthetics usually follow if you´ve got things in order) Ironically, if your image is so important, you´d benefit more by setting aside time to get your ducks in line, and then actually reaping the benefits from your #awesome IG selfies.
4. Training should be “fun” yo!
Well, let´s step back a little here. Is life a box of roses or does it continually throw sand in your face? Sure, you can find fun times in your training (heck, you should!), but with hard work, comes tough times and a fair bit of soul searching. It´s a process, like life itself. It´s a test and a mighty big paradox. Don´t let anyone tell you otherwise. Fun is the commercial sugarline to hedonism. If it isn´t providing an instantaneous flow of gratification, dish it and try something else. Your well-being isn´t a priority here sunshine. I have actually seen players in the “industry” selling their product as providing “all the benefits of traditional training, but only fun, without the hard work”. Don´t mix things up.
What it ought to mean: Once you manage to reappraise the way your training becomes a part of your everyday existence, the fun can by all means be an integral side effect (or, you can just gauge this by your hormones). Pull up your socks and chug some RedBull, then get back to the farmers walks. There are even ways of making them fun. Do them naked.
5. But remember, “moderation” is the key to success!
Aaggghhh. Can´t stand that M word. Firstly, because it´s used as an excuse for avoiding hard, consistent, thoughtful work and secondly, it´s the darling of the corporate world who thrive on a confused, apathetic, restless, hands-in-the-sugar-bowl public. To the commercial world (gyms included) M means avoiding the gym, as the ideal GloboGym membership scenario and losing focus on consistent programs by adding in external distractions. This M word needs some serious shake-up. It implies your training lifestyle is a burden. It is not. Distraction is.
What it ought to mean: Once you work out that a healthy training lifestyle is to be enjoyed and implemented each and every day, you will reconsider what moderation means for you. It could mean, for example, spending the day after a hard metabolic session, or an 8hr mountain walk, practicing some yoga and breathing sequences, some joint mobility, some journal updates, some squats, some gardening… whatever it is! anything but the slump in the chair with a bowl of sugar-pops kind of moderation. Where did that come from, and why do people associate this with moderation? Surely, a reassessment of the M word could result in something like 2 eggs instead of 4 not 2 steps forward, 4 steps back.
What´s the key takeout here? Question any claim that tells you how to take your training to “new levels”. The problem is, most of these claims are carefully crafted to tap into the inabilities modern society has to understand the difference between the quick consumer fix and years of diligent, persistent, experimental, reflexive work. Who do people think they are! Suddenly, centuries of empiricism becomes irrelevant and a can of sugar takes its place! Aristotle would have been aghast. A successful and progressive training lifestyle need not only be a solitary affair spent out in the rain lifting items you´ve found at the dump, day after day after year after year. Well… No, it can actually be a communal endeavor, with events, actions and innovations (and Facebook groups) to make your experience even more fulfilling. Each to their own. What I´m saying, is that training, like life itself, ought to be a constant learning experience you yourself ultimately have the final say in developing. Seek out people with real life experience and see what your take out can be. Maybe nothing, maybe some small aspect you can incorporate. But be vigilant and don´t let commercial interests steal not only your hard earned cash, but the most essential asset you have: your time and health.
Think. Eliminate. Move. Practice. Enjoy.